For Indian parents, choosing an undergraduate university is no longer a simple choice between a familiar public institution and studying abroad. A new group of Indian universities has created serious alternatives—and also new questions about cost, careers, academic flexibility and long-term value. This article looks at the issue from a parent's point of view: clearly, practically and without assuming that the most expensive or most fashionable option must be the best.
The short answer: do not rely on marks alone
Excellent Class X and XII performance can strengthen an Ashoka application, and the university has introduced merit scholarships that explicitly recognise very high board performance alongside strong admissions performance. But Ashoka describes its undergraduate admissions process as holistic. Parents should therefore treat board marks as one important part of the application, not the complete application.
What 'holistic' means in practical terms
Ashoka says it values qualities such as intellectual curiosity, critical thinking, academic rigour, research and writing, open-mindedness, interdisciplinary problem-solving, resilience and teamwork. The application and assessments are opportunities for the student to demonstrate how they think, not merely what percentage they scored.
Why a 98% student can still need preparation
A student trained mainly to produce correct examination answers may find open-ended writing or aptitude-based thinking unfamiliar. Preparation should therefore focus on reading, reasoning, writing clearly and reflecting honestly on interests and experiences. Coaching a student into rehearsed sophistication can be counterproductive.
Activities are context, not a competition
Students do not need an artificial list of ten clubs. Meaningful engagement—academic projects, sport, music, family responsibilities, reading, community work or sustained hobbies—can help the university understand the applicant. Authenticity matters more than decoration.
Scholarship and admission are related but not identical
For 2026, Ashoka publishes both special merit scholarships and achievers' merit scholarships, as well as need-based support. Families should read the qualifying criteria carefully. A high board score may create scholarship eligibility in certain categories, but admission still requires strong overall performance in the university's process.
How parents can help
Encourage the child to read widely, practise writing under time pressure, understand why Ashoka fits their interests and take ownership of the application. Parents can discuss ideas; they should not manufacture the student's voice.
A practical family scenario
Imagine that your child receives two strong offers. One feels safer because the name is familiar or the career path appears more direct. The other excites the student because of its curriculum, campus or interdisciplinary opportunities, but it costs more or has a shorter institutional history. Instead of deciding immediately, ask the student to prepare a one-page comparison: what they will study, which opportunities they will use, likely career routes, total cost and the biggest disadvantage of each option. Parents should prepare the same comparison independently. When the two pages are discussed together, the real disagreement usually becomes visible. It may be about money, risk, academic uncertainty or prestige—not about the university itself. Once that is clear, the family can solve the right problem.
What parents should verify before making any decision
For every university discussed in this series, use the current official university website for admission criteria, programme structure, fees and scholarships. Policies can change from one admission cycle to the next. A blog, counsellor, parent group or social-media post can help you identify questions, but it should not replace the university's current written policy. Save the relevant pages or PDFs when you apply so that the family is working from the same information.Then separate three kinds of information. First, there are facts: tuition, eligibility, required assessments, curriculum and scholarship rules. Second, there are outcomes: internships, graduate destinations, research opportunities and employer engagement. Third, there are judgments: whether the environment feels right, whether the premium is worth paying and whether the child will thrive there. Good family decisions use all three, but they do not confuse them.
A simple decision framework for Indian families
I recommend that parents and students evaluate every serious option across six dimensions. Academic fit asks whether the programme matches the student's interests and ability. Learning fit asks whether the student prefers structured professional education, broad exploration or interdisciplinary problem-solving. Career fit looks at internships, research, alumni and future study. Personal fit considers independence, campus culture and emotional readiness. Financial fit examines the full degree cost after confirmed support. Finally, family fit asks whether the decision remains sensible alongside retirement, siblings and other responsibilities.Give each dimension a weight before scoring the universities. This prevents the family from changing the rules simply because a prestigious offer arrives. The exercise is not mathematically perfect; its value is that it makes assumptions visible. A disagreement about a score can lead to a much more useful conversation than an argument about which university is 'best'.
What the student should own
Parents can research finances, ask difficult questions and provide perspective, but the student should gradually take ownership. They should read the course pages, attend university sessions, prepare for assessments, speak with current students and explain why an option fits. If a seventeen-year-old cannot describe what they hope to study or why the university suits them, the family is not ready to spend tens of lakhs on the decision.Ownership also prepares the student for university itself. The parent who completes every form, writes every email and solves every problem may produce a successful admission while delaying the independence the child will need on campus. The admissions process can be the first stage of handing over responsibility.
A final word on ROI
Parents understandably want to know whether the investment will pay back. ROI matters, but it should not be reduced to first salary divided by tuition. Education can create skills, networks, confidence, research opportunities, postgraduate pathways and career flexibility. Those benefits have economic value even when they are difficult to express in one number.At the same time, 'holistic development' should never become an excuse to ignore cost. Compare realistic alternatives and protect family financial security. A university is valuable when the student can use its opportunities and the family can sustain the investment without making the degree a source of long-term pressure.
Questions parents should ask before deciding
• Can my child explain what they are intellectually curious about?
• Do they read or explore beyond school requirements?
• Can they write clearly without adult rewriting?
• What does their activity record genuinely say about them?
• Have we read the current Ashoka admissions and scholarship criteria directly?
The BIDYUT perspective
There is no single 'best' university for every high-achieving student. A strong decision begins with the child—academic profile, interests, maturity, career direction and learning style—then adds programme quality, opportunity and family finances. The role of an adviser or parent is not to push the student toward a fashionable name. It is to make the decision more informed, more realistic and more personal.
Excellent marks can open the conversation at Ashoka. They should not be mistaken for the entire conversation.
Official information checked for this series
Current university admissions, fee and scholarship information was checked against the official websites of Ashoka University, Shiv Nadar University Delhi-NCR and Plaksha University. Because policies can change, families should verify the current intake rules directly before applying or paying a deposit.
Bidyut Advisory Expert Insight
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